Category Archives: SEO

Free Online SEO Tools

February 1, 2010

For anyone wanting to do a bit of their own Search Engine
Optimisation, there is an abundance of free online SEO tools
available on the internet. Most of them provide some pretty
impressive statistics and information to help you optimise your
website, analyse search engine positions, research your
competitors, plus much more!

There are two ways these free online SEO tools can be used: (1)
For those who are new to the area of search engine optimisation,
these tools provide excellent insight on how a website is
performing and ranking. They can quickly highlight issues and
trends with their current website and provide a good insight as
to where optimisation work is necessary. (2) For the more
experienced search engine optimisers amongst us, these tools
will act as a complement to the more specialised SEO tools, like
WebPosition Gold or SpyderOpts. They can even be used to
supplement an SEO’s internal knowledge base and experience.

Here is a selection of some choice tools for both the novice and
the experienced search engine optimisers:

Keyword Research Tool

http://www.webmaster-toolkit.com/keyword-research-tool.shtml

This helps to research appropriate words and phrases to include
in your webpage’s body text to aid promotion. It’s simple and to
use and requires the user to enter the sort of word of phrase
you wish to be found under, the tool will then suggest some
additional words and phrases you can think about using. One of
the great things about this tool is that it gives you the option
to select from a range of top search engines, e.g. Google,
Yahoo, MSN, Teoma, etc.

Keyword Analyser Tool

http://www.webmaster-toolkit.com/keyword-analysis-tool.shtml

This tool reads the body of the page you specify and gives a
report on what words are used, and how many times they are used.
This is a valuable tool as most engines will rank your site
depending on your keyword density (which typically ranges
between 3% and 9%).

Search Engine Position Checker Tool

http://www.webmaster-toolkit.com/search-engine-position-checker.s

html This tool checks whether your website appears in the first
fifty results in major search engines for your chosen keyword or
phrase. If the URL is present, it will output what position it
occupies. As an additional feature, the tool also informs you if
any other URLs from your domain appear in the search results.

Link Popularity Tool
http://www.instantposition.com/link_popularity_check.cfm This
tool measures the total number of links or “votes” that a search
engine has found for your website. This is a pretty cool tool
because as well as tabulated data it also produces a nice graph
of the resulting data. One final key element of this tool is its
ability to compare your website to your competitors to help you
with your overall marketing strategy.

Meta Tag Generator
http://www.webmaster-toolkit.com/meta-tag-generator.shtml This
automatically generates a Meta Keyword tag by reading the page
you specify, removing common words from it, and picking the most
used words on the page. Extra weight is given to words in a
heading tag

Search Term Suggestion Tool

http://inventory.overture.com/d/searchinventory/suggestion/

Displays how many times a certain keyword was searched for at
Overture.com. Shows all related searches for the entered
keyword. A good measure to use in determining frequency of
search among related keyword phrases

Search Engine Optimisation Tool
http://www.instantposition.com/seo_doctor.cfm. A very impressive
tool that tests the performance of a web site, by analysing a
page on the important elements of web page creation, such as its
title and content. It then scores the page against given
criteria for the top search engines, followed by some valuable
SEO advice to improve overall ranking. The report produced is
well laid out and easy to follow for anyone doing their own
optimisation. A freebie tool that works better than many costly
SEO tools I know!

The area of online SEO tools is an exciting area of growth as
SEO developers come up with more and more tools to represent
website positions on the internet. No doubt we will be
revisiting this area again….

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Start a SEO Business

February 1, 2010

Not many offline businesses are aware of the enormous potential Internet marketing brings to their business. This is why net marketers are now flooding into this market of helping offline companies use internet marketing for their selling purposes. You can also make straightforward riches using your web marketing expertise in offline businesses.

Though offline companies have been using vouchers for selling purposes for some time now, you can introduce them to online voucher companies. Instead of spending money here for printing discounts, the business person just has to include the voucher URL on any of their existing print advertising.

With added folks using the web to find places and things, the offline business has more exposure with this form of net marketing.

Instead of just teaching net marketing to offline companies, you can also hold workshops for interested offline entrepreneurs. Charge them fees for attending the workshop, where you teach them all of the fine details of net marketing, list generation and the tricks of making money through online markets.

A lot of them find it too hard to understand, the implement the postulate of web marketing in their business, and find it easier, and faster to hire you to do their web marketing for them.

While you are at creating the right Internet promoting program for them, create a blog about their product or service. This is because though the offline business may have a internet site, it being static with maybe just a web brochure, will not generate visitors to it.

Use a blog for selling purposes

Use the blog to generate a worldwide audience for the business where they can give info about their service or product to anyone in any bit of the world, with practically no spending. Without a blog, the entrepreneur will have to pay for this same amount of exposure.

This is because there’ll be quite a number of folks enrolling for the newsletter, in a bid to find out more about the newest products and services available from the business. The more folk who sign up, the longer will be the mail list, and the more likely shoppers the offline business gets in the future.

So this all proves that web marketing proves to be beneficial to offline companies in more ways than one. Rather than just implementing online marketing strategies for a business, it’s better to use a mix of both online and offline marketing techniques. This generates maximum benefits to the business.

To find out more about offline marketing, try the free SEO Business report.

Here’s more information on starting a SEO Business.

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Keyword Density – A Better optimization Tips

February 1, 2010

Keyword Density – A Better optimization Tips

Keyword density is an indicator of the number of times the selected keyword appears in the web page. But mind you, keywords shouldn’t be over used, but should be just sufficient enough to appear at important places.

If you repeat your keywords with every other word on every line, then your site will probably be rejected as an artificial site or spam site.

Keyword density is always expressed as a percentage of the total word content on a given web page.

Suppose you have 100 words on your webpage (not including HMTL code used for writing the web page), and you use a certain keyword for five times in the content. The keyword density on that page is got by simply dividing the total number of keywords, by the total number of words that appear on your web page. So here it is 5 divided by 100 = .05. Because keyword density is a percentage of the total word count on the page, multiply the above by 100, that is 0.05 x 100 = 5%

The accepted standard for a keyword density is between 3% and 5%, to get recognized by the search engines and you should never exceed it.

Remember, that this rule applies to every page on your site. It also applies to not just to one keyword but also a set of keywords that relates to a different product or service. The keyword density should always be between 3% and 5%.

Simple steps to check the density:

Copy and paste the content from an individual web page into a word-processing software program like Word or Word Perfect. Now select the ‘Find’ function on the ‘Edit’ menu. Go to the ‘Replace’ tab and type in the keyword you want to find. ‘Replace’ that word with the same word, so you don’t change the text. When you complete the replace function, the system will provide a count of the words you replaced. That gives the number of times you have used the keyword in that page. Using the total word count for the page and the total number of keywords you can now calculate the keyword density.

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Should You Hire an SEO Company?

February 1, 2010

Optimizing a website so that it achieves a higher placement in the results generated by search engines, such as Google and Yahoo, is something that all website owners desire. Following search engine optimization (SEO) rules and guidelines helps to improve traffic on a website and, subsequently, to expand the site’s customer base. While a company can learn the technique of optimizing its website gradually, hiring a reputable and effective SEO firm makes sense in most of the cases.

Is Hiring a SEO Company the Only Option?
Once a company has decided to follow the SEO technique to make its website search engine optimized, it has three options: hiring a SEO consultant, using a full-fledged SEO company, or doing it in-house. In the absence of an expert, a company trying to implement SEO techniques may inadvertently make use of a spamming approach, damaging the reputation of its website and getting the site blacklisted by some of the major search engines. Moreover, learning the finer points of the SEO technique takes time. Additionally, managing the optimization of a website is an ongoing process and taking advantage of this technique continuously may be very time consuming.

A company can opt to hire an SEO consultant. With the consultant on board, it can save a lot of time and effort. However, a consultant is someone who can review a website and make suggestions about the best route to follow to improve the ratings. The consultant will not actually get down to implementing his/her advice. Thus, one would need to hire web development talent, good copywriters and marketing executives to implement the advice of the consultant. You would also need to train your employees in the various aspects of SEO, all of which requires a lot of effort, time and expense.

What are the Benefits of Hiring an SEO Company?
An SEO company can help you eliminate many of the problems that you may face if you choose other options for implementing SEO. An SEO company is adept at implementing SEO techniques and can produce better results than what other options can generate. Among the other benefits of hiring an SEO company are:

1) They have employees that are competent in the required skill-set. You receive a comprehensive set of services (research for the best possible optimization technique for your website, copy writing and analytics).

2) The SEO company will not only recommend strategies, but also implement them.

3) When one service provider is responsible for improving the rankings of your website, it is easier to evaluate your ROI.

4) Your focus stays on your main business, enabling you to grow faster.

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5 Advantages Of Hiring A Leading Offshore Seo Company

February 1, 2010

Every website owner wants to generate quality traffic to their sites, and propel it to a wider and bigger market on the internet. This can only be made possible through the services of a leading offshore SEO company that has both the expertise and relevant experience in running and winning the SERP race for sites of any niche.

Search engine optimization is not a play thing. SEO requires brain work, smart planning and across the board knowledge of the whole architecture of the internet before it could be done properly. Trends and practices in this industry are constantly changing at par with the improvements made by search engines. As algorithm continues to become more complex, so are the rules of the game in search engine optimization.

Despite the given complexity of SEO, there are still web owners who take the plunge in optimizing their sites themselves, only to crash and burn in the end. Instead of rigging in more traffic and hits, their sites ended up sandboxed in the bottom pages of Google, Yahoo and MSN. Many have lost potential clients, sales and profits because of poor SEO work done to their websites.

In order to avoid such hassles, it is advisable for website owners and developers to look for quality SEO professionals who can do optimization work for them. Hiring a leading Offshore SEO company is a top choice for many. Aside from the fact that it is the best way to keep a business site afloat, an offshore SEO company offers more affordable rates for quality output to clients. Here are other advantages that professional SEO companies can give clients.

1. Because you already have a leading offshore SEO company doing the work to optimize your site, you can focus on other aspects of your business. You don’t need to worry about website rankings and internet marketing unlike before.
2. SEO companies who have been around the block already know how search engines behave. They have a dedicated group of professionals who do research on the recent trends in SEO so you can be sure that you are getting the most up-to-date treatment in site optimization.
3. With SEO as your major internet marketing tool, you can be sure of an enduring marketing tactic that would last longer than organic and more traditional methods. Hence, you will be able to save more. While you are receiving works on international standards from offshore SEO companies, you are also saving valuable resources.
4. Because of quality and ethical SEO work, you can be sure that the reputation of your site will not be tarnished. These ethical SEO professionals will not do measures to violate search engine rules and regulations.
5. You will be able to communicate with your SEO team on a regular basis regarding your ranking concerns. Likewise, SEO professionals will also update you about the standing of your site and a rundown of the work they’ve done on a weekly or monthly basis. They can also give you advice on certain features of your site to make optimization easier like matters regarding meta descriptions, tags, etc.

Hiring a leading offshore SEO company is like receiving mana from heaven for most web owners. Instead of wasting money on methods that don’t work and have it backfire in the end, getting the services of professionals is definitely the best option.

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