Tag Archives: Learn

Why Should I Learn SEO?

Let us start with the basics, before we presume the topic is for Sore Eyes Only. Let us understand that SEO is short for Search Engine Optimization, and it delves on everything pertaining to internet marketing right from what a cookie is to what the future holds for the internet-television collaboration. In reality, it does not even matter whether you are a beginner in the world of internet marketing or a seasoned online campaigner. If you do any work on the net, be it personal or in professional capacity, the one tool you must learn is the SEO.

We agree that when you commence with your attempt at learning the finer nuances of SEO, the first instinct will be to switch off, mentally. Your mind will scream about this being very technical and therefore confusing, so best is to leave it to the experts. Well hello, because that ‘expert’ could be you. Yes, it may look hard to do but then, so was riding a bike or tying shoe-laces. After all, we all have to start someplace, and the start is what makes it look difficult. Let us also be clear that with the holistic and strategic approach of the SEO, it would be necessary for you to clearly outline your goals before you delve deep into why you should learn SEO.

To help you understand the need or to answer your question why you need to learn SEO, let us check out some handy pointers.

* If you are already using the internet, you will discover that SEO is the handy tool to help with your search. It will make you wonder how you managed without it.

* With the working knowledge of SEO, you can delve deeper into not just creating internet marketing web pages, but also for blog posts, article marketing, social book-marking, etc.

* Imagine the reassuring thought that once you have learnt the basics of SEO, you will never need to pay an ‘expert’ to do those work for you.

* Even if you have to hire someone to do some technical search, the basic knowledge will let you speak the same language and be precise in placing your need to your benefit.

* When you do even part of the SEO work, and arrange an expert to do the rest, you can learn more by observing and indexing the contents for future searches. You learn, save time, save money, and store references.

* The net is a competitive world, so if you do not learn the SEO, someone who does know it will always be one step ahead of you. And we certainly don’t want you to lose those rankings.

* By learning the SEO, you can actually keep a virtual ‘eye’ on the network and be able to judge who, why, or how has gone into the top slot. This can and will help you in replicating the ideas.

* Learning SEO today will benefit you in the future, help you get faster results, get indexed by the search engines, and above all, get noticed.

Good SEO skills will, eventually, drive more traffic to your website and other webpages, generating more leads and more sales, helping you grow your income by working online.

Learning SEO is easy, the internet is full with free information about SEO, and you just need to look for it. Go to forums and ask questions, you will find many people happy to teach you how SEO works and how to use it, your job is to collect all this information and learn search engine optimization.

Learn SEO in Three Easy Steps

If you are new to the ‘net or an old pro, chances are you have heard and tried to learn SEO. But, what you quickly found is that it is not that easy. Of course, done correctly SEO skills will make your website blast to the top spot in no time at all. However, it takes time and like most things that take time the average person quits far too early. So, I’ve included some steps you need to take to learn SEO and do it right. Let’s go . . .

Learn SEO Lesson One: The first thing you need to do is build a respectable website. This should be your first job and is more important than anything else. If you don’t have a website of at least 50 pages filled with content wrapped around your keywords then you will be behind the eight ball from the start. So, spend time creating a quality site and you will have a foundation to build your SEO skills upon.

Furthermore, in your site design you need to think of simplicity as your driving force. You should have plenty of text that includes your niche’s keywords and these should outweigh your html content every time. Also don’t forget to check your pages against multiple browser types. What looks great in Internet Explorer doesn’t always check out well in Mozilla and vice versa. I used to tell people to shoot for Explorer but there are so many Mozilla users that you need a site that holds up under both platforms. When your goal is to learn SEO don’t forget the details!

Learn SEO Lesson Two: The second thing you need to do is keep web pages small. Today, with faster web access you can take some liberties. However, 15K is a good target and you should NOT go overboard with flash, auto streaming video or the like. These will only slow down some visitors and then they won’t be back!

Make is your goal to build at least one page of good content daily. And, you should include 250 to 500 words that contain your list of keywords that you researched. You should shoot for a minimum of 5% word density and preferably 20%. This means that you have 5 of your keywords for every 100 written words. Or, 20 of your keywords for every 100 written words. I personally shoot for 7% – 10%. Anything more and it becomes tough to read.

Learn SEO Lesson Three: Submit your site to as many root directories as possible. Start with Google, Fast, Altavista, WiseNut, (write Teoma), DirectHit, and Hotbot. Additionally, use web 2.0 like Delicious, Stumble Upon and Squidoo.

If you are making your website on the back of WordPress or some other blogger software then you should additionally ping your blog to any of the sites available. This helps it to get cached quickly which will start a snowball of traffic. It is best to ping your site after posting new content. This tells the world that your site is fresh and dynamic!

As you can see, if you want to learn SEO you have to be prepared to work at it. I’ve touched on a few of the easier steps in the process but there are more advanced methods as well. However, if you are truly going to learn SEO you must start with these and build upon your skill set over time. Good luck!

Can You Learn SEO by SEO Book?

Although SEO is already an established industry and it looks like it’s here to stay, there are few places where you can learn it. There are no college courses on SEO and search marketing is yet to make its way into universities. SEOs often have to learn their trade by trial and error, but when your website’s rankings and business are at stake errors are the last thing you’d want to make right?

Good news there’s a safer way to learn how to promote your website in the search engines.
There’s a new SEO book authored by experienced website promoter Dan Richmond and called SEO in Practice that can help you master the basics and advanced SEO techniques without having to figure it all out on your own.

Whether you’re only starting to learn SEO or already have some experience and want to go deeper into the topic you’ll find a lot of interesting and useful information in the book. Dan shares his 10+ year expertise in website promotion covering every aspect of organic search engine optimization.

Keyword Research

How do you pick the keywords to optimize for? How do you determine how many people actually search for these keywords? What tools can help you do your keyword research more effectively? You’ll find answers to all these and other questions in the SEO book. Considering myself a rather experienced SEO I was surprised to learn some very powerful keyword research tricks I’ve never thought of before.

Content Optimization

Great content is the key to success for any website. However in the online world where most of the traffic comes from search engines your content needs to be not only good, but also well optimized. Otherwise people simply won’t be able to find it. Dan’s book goes deep into the content structure telling you how to properly optimize each and every element and what impact it will have on your search engine rankings.

Link Building

Link building is the backbone of every search engine optimization strategy. If you don’t have quality incoming links to your website you’ll have a hard time struggling to rank anywhere on Google and other search engines.

From SEO in Practice you’ll learn how to find quality link sources and get links from them, how to determine the link value, how to avoid bad linking neighborhoods, how to make your link building natural and much more.

This SEO Book is pure gold for anyone interested in SEO and the best thing about it that unlike gold, it’s totally free.


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