Tag Archives: tools

Free Online SEO Tools

February 1, 2010

For anyone wanting to do a bit of their own Search Engine
Optimisation, there is an abundance of free online SEO tools
available on the internet. Most of them provide some pretty
impressive statistics and information to help you optimise your
website, analyse search engine positions, research your
competitors, plus much more!

There are two ways these free online SEO tools can be used: (1)
For those who are new to the area of search engine optimisation,
these tools provide excellent insight on how a website is
performing and ranking. They can quickly highlight issues and
trends with their current website and provide a good insight as
to where optimisation work is necessary. (2) For the more
experienced search engine optimisers amongst us, these tools
will act as a complement to the more specialised SEO tools, like
WebPosition Gold or SpyderOpts. They can even be used to
supplement an SEO’s internal knowledge base and experience.

Here is a selection of some choice tools for both the novice and
the experienced search engine optimisers:

Keyword Research Tool

http://www.webmaster-toolkit.com/keyword-research-tool.shtml

This helps to research appropriate words and phrases to include
in your webpage’s body text to aid promotion. It’s simple and to
use and requires the user to enter the sort of word of phrase
you wish to be found under, the tool will then suggest some
additional words and phrases you can think about using. One of
the great things about this tool is that it gives you the option
to select from a range of top search engines, e.g. Google,
Yahoo, MSN, Teoma, etc.

Keyword Analyser Tool

http://www.webmaster-toolkit.com/keyword-analysis-tool.shtml

This tool reads the body of the page you specify and gives a
report on what words are used, and how many times they are used.
This is a valuable tool as most engines will rank your site
depending on your keyword density (which typically ranges
between 3% and 9%).

Search Engine Position Checker Tool

http://www.webmaster-toolkit.com/search-engine-position-checker.s

html This tool checks whether your website appears in the first
fifty results in major search engines for your chosen keyword or
phrase. If the URL is present, it will output what position it
occupies. As an additional feature, the tool also informs you if
any other URLs from your domain appear in the search results.

Link Popularity Tool
http://www.instantposition.com/link_popularity_check.cfm This
tool measures the total number of links or “votes” that a search
engine has found for your website. This is a pretty cool tool
because as well as tabulated data it also produces a nice graph
of the resulting data. One final key element of this tool is its
ability to compare your website to your competitors to help you
with your overall marketing strategy.

Meta Tag Generator
http://www.webmaster-toolkit.com/meta-tag-generator.shtml This
automatically generates a Meta Keyword tag by reading the page
you specify, removing common words from it, and picking the most
used words on the page. Extra weight is given to words in a
heading tag

Search Term Suggestion Tool

http://inventory.overture.com/d/searchinventory/suggestion/

Displays how many times a certain keyword was searched for at
Overture.com. Shows all related searches for the entered
keyword. A good measure to use in determining frequency of
search among related keyword phrases

Search Engine Optimisation Tool
http://www.instantposition.com/seo_doctor.cfm. A very impressive
tool that tests the performance of a web site, by analysing a
page on the important elements of web page creation, such as its
title and content. It then scores the page against given
criteria for the top search engines, followed by some valuable
SEO advice to improve overall ranking. The report produced is
well laid out and easy to follow for anyone doing their own
optimisation. A freebie tool that works better than many costly
SEO tools I know!

The area of online SEO tools is an exciting area of growth as
SEO developers come up with more and more tools to represent
website positions on the internet. No doubt we will be
revisiting this area again….

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Search Engine Submission Tools Open Traffic Floodgates to Websites

February 1, 2010

Search engine submission tools are excellent tools when it comes to getting our websites indexed in the search engines. Such tools can either be provided by search engine submission services or in the form of software. What they can do for us is rather straightforward – submitting our website details for inclusion in the search engines. Why is it so crucial that we make use of these search engine submission tools?

There are a few reasons why we submit to search engines. One reason is to get our websites indexed as quickly as possible. Indexing is important so that people can locate our websites in the search engines. Websites that are not indexed cannot be found at all, so it doesn’t matter even if we have built a 1000 page website. Indexing in search engines is powerful because search engines network with one another. Once it is picked up by one search engine, the rest would slowly catch up. One trick is to submit your website to MSN, as they allow you to suggest websites for their search engine spiders to explore. MSN tend to index websites faster than Yahoo and Google. Once your website is accepted and indexed in MSN, the rest would follow shortly.

Another reason why we submit to search engines is to optimize exposure of our websites. There are literally hundreds to thousands of small search engines which you may not have heard of. Some of them are in collective partnership with the major search engines, so there is an intricate network of search engines that interact with one another. Pitting yourself against big-timers or established websites in the major search engines can be a draining and most of the time, unrewarding journey. Submitting to the small search engines and getting them indexed gives you greater opportunities to rank high in them.

While submitting to smaller search engines is an excellent idea, webmasters also understand it is a chore to submit to the search engines one by one. It feels like eternity to submit to hundreds of them. People by nature don’t like repetitive tasks especially you are one of those who hate to perform data-entry tasks. The solution is therefore to employ the services of search engine submission tools like search engine submission services or software.

There are many choices in the internet but unfortunately, some of them charge an exorbitant fee to submit your website. Unless your pockets are deep or your returns from search engine submissions far exceed your expenses, you would find using search engine submission tools barely a good investment or website promotion method. Naturally, there are also some unscrupulous services that employ unorthodox or blackhat search engine submission tools to spam the search engines and their network partners with your website details, getting you banned rather ranking well. Discover what the cheap yet effective options are at my blog if you are looking for affordable search engine submission tools.

This article may be freely reprinted or distributed in its entirety in any ezine, newsletter, blog or website. The author’s name, bio and website links must remain intact and be included with every reproduction.

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Free SEO EBook and Tips and SEO Tools For Search Engine Optimization

February 1, 2010

 

Take some time to seriously evaluate your website and

follow the steps in this guide, that will help you for achieving high ranking in all the important

 

search engines to bring you more visitors. If you can implement the methods described in this

 

document, you should have no problem getting a high ranking. All the tips are categorized

according to its area.

Following are the main areas in a web page that search engines give more importance in their

ranking algorithms:

Title tag, The main body text, Meta tags, Link popularity, Domain name, Heading tags,

Proximity of keywords, Bold or italic texts, Folder or file names, Image alt tags, Title attribute

and Keyword in the beginning of sentence.

 

Getting SEO entails simple steps:

- Determine your goal for your website

- Search for SEO companies and short list teams which can help you achieve your goal through ethical SEO practices .

- Choose the SEO company that can give your references of their works on the internet and see how they are doing with the search engines.

- Ask the SEO professionals on how they will analyze your website, your competitions, and how they can improve your current status.

- Collaborate with them on the strategy or approach that they want to apply to your website. This may entail revision of contents or as much as redesigning the whole website so the search engines will rank it better.

- Beware of any company that boasts of ties with Google or any other search engine companies because most likely they are not legit.

Download EBook Tools and Tips For Search Engine Optimization

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SEO Tools

February 1, 2010

An SEO tool is a program or software that helps to increase your sites SEO efficiency. They are designed by search engine experts in order to help the average Internet business owner make the most of their website’s SEO potential. Some of these tools involve search analytics, keyword research, competition research, pay per click, link analysis and search engine rank checkers.

Analytics Tools

Search analytics tools help determine a foundation as to how your website ranks now.  Find out which keywords are sending you the best traffic and which ones get no traffic. This SEO tool also helps to determine a marketing plan to help make your business marketing more effective. There are free and paid tools that offer this type of service.  Free analytic tools are Google Analytics, Google Website Optimizer, Microsoft ad Center Analytics, Site Meter, Stat Counter, Webilizer, Analog, and Awstats. Paid versions include: the cheap Clicky and Mint, the more affordable Clicktracks, Indextools and Weblog Expert, along with the expensive Omniture and Webtrends.

Keyword Research

Keyword research tools help you discover which keywords your target audience is searching for so that you can use them to attract more traffic.  These tools also come in free and paid versions; however most of the basic keyword search options are free with a paid upgrade offer. Keyword research tools fall into two basic categories: Keyword suggestion tools and keyword valuation tools. Keyword suggestion tools offered are: SEO Book Keyword Suggestion Tool, Word tracker free keyword search or upgrade to the paid version with added options, Google Ad words Keyword Suggestion, Google Suggestion, Keyword Discovery free keyword search with option to upgrade for more SEO benefits, Microsoft Keyword Forecast to use past keyword patterns to predict future patterns and Wordze. Keyword valuation tools include Google Traffic Estimator that relies on the most clicked on Adwords ads to produce valuable information to help you create your own successful Adwords ads. Another keyword valuation tool is Google Search Based Keyword Tool. This shows keyword values and the volume estimates.

Competition Research

Competition research tools tell you what keywords your competition is using and which ones are profitable for them. It also shows you how much traffic they are receiving from their keywords. There are free and paid versions of these tools. General competition resource tools include: Alexa, compete.com, Quantcast, and Google Trends for Websites. Paid competitive research tools are: compete.com Search Analytics, Hitwise, KeyCompete and KeywordSpy.

Pay Per Click Tools

Pay per click tools use analysis to help you create a more effective pay per click campaign. The most effective pay per click campaign utilizes a number of different SEO tools. These tools include: paid competitive research, budget estimating, bulk keyword editing, bid management and pay per click testing tools.

Link Analysis

Link analysis tools analyze your link profile against your competition. They also find great pages to get links from. Having links in the middle of content is a great way to attract a large amount of traffic to your site. Some of these tools are SEO toolbar, SEO for Firefox and Xinu.

Search Engine Rank Tools

Search engine rank checkers track your website’s search engine rank in relation to keywords, your competition and your own marketing tactics in order for you to make more informed and effective decisions regarding your marketing plans. Some free search engine checkers include: Rank Checker, Clever Stats, ParaMeter and Mapelli.info. Paid search engine checkers are: Advanced Web Ranking, Accurate Monitor for Search Engine, Agent Web Ranking and Rank Tracker.

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Tools and Tips For Search Engine Optimization SEO E-Book

February 1, 2010

Do you realize that if you manage your website, SEO tools, and pay-per-click tools, you can literally have as many leads as you want from your website? I assume that a website should convert approximately 5% of the viewers to doers, taking some kind of action that you want them to take. So, all we have to do is make sure the website does convert viewers to doers, and then we make sure we’ve got the right amount of traffic arriving at the website. All quite manageable. Today, we’re mainly talking about how to get the traffic to your website through Search Engine Optimization, SEO.

Here is a list of the best tools I’ve found to do SEO and a quick review of some of the top issues for SEO. Most of these tools are either free, or can be tried for free before buying

Most search engines are looking at your site to find relevant search words. How relevant determines your eventual search engine position.

How do they determine relevancy? Although every search engine has slightly different rules, here are some of the key ideas. Keep in mind, they could change tomorrow. Search engines are continually changing because just as soon as they determine how to find the relevant search words on your site, someone finds a way around their rules. Then search engines change the rules again.

A key word usually has to show up in each of the following areas of your site, with a density that falls within a range that search engine would like to see. They also like to see the words at a certain position in that area, usually at or near the beginning of these areas:

Areas search engines look at:

1)Meta tags (title, description, and keywords) (NOTE: I’m told that most search engines don’t consider meta tags any longer, but I keep seeing my keywords pop up from the meta tags).

2)Body text of the site

3)Headlines

4)Alternate text behind the graphics

5)Links, and link text

How do you choose the right keywords?

Here’s a big warning: Consider what people are looking for, not who you are or what your product is. For me, I would rather be found for “small business help” than for my company name, The Leader’s Perspective. Obviously I want people to find me, if by chance they are looking for me by name, but just think about this:

 

Aren’t there more people in the world looking for “small business help” or “business help” than could possibly be looking for my name. Those looking for my company name are those that I have probably met personally and sent them to my site. That’s a small number, in comparison to the number of companies on the internet looking for help that don’t have any idea who I am….yet anyway. Here are some tools to find the right keywords. Google Keyword tool — (go to Google and look up Google Keyword tool) enter keyword(s), and Google will return the number of times that keyword was searched for in the last month. It will also show you other variances of that same keyword and the number of searches for each variance. Use this to brainstorm keywords. (NOTE: I’ve also discovered this is a VERY useful tool to use before sending out any kind of marketing. Find what people are looking for and then make sure those words show up in your marketing, AND in your website. Wordtracker is another decent tool. Now, this is an even better tool. This one contains a thesaurus as well, so it will show lots of other ways people have been searching for the keywords you’ve typed in. This tool also has a way of measuring the RIGHT keyword that is even better than Overture for Search engine optimization. Google reports the number of searches last month for that keyword, so you can find the words that have the greatest number of searches. However, Wordtracker, reports the greatest number of searches for the words with the LEAST competition. When you are doing SEO it won’t do you any good to go after the words that have been searched for the most if there are millions of competing sites. It’s just not likely that you COULD get a page 1 ranking among millions of sites. So, Wordtracker helps you find words that have been searched for ENOUGH to give you traffic, but at the same time have the least competition. They provide their own proprietary ranking that finds the best search words that you are likely to get a search engine position for. Just make sure that the words you end up with from that search actually are words that someone would be looking for to find you. Hint: I use Overture to find the greatest number of searches and use that for pay-per-clicks, and use Wordtracker to find the right search words for Search engine optimization. Here are some other useful tools. Tools that help you Learn Search Engine optimization while guiding you through the process. Internet Business Promoter will provide not only an analysis of many of the search engine sensitive stats, but will give you almost a step-by-step how to fix your site. Although this has ended up down the list, this is probably the number one greatest tool to learn search engine optimization. http://sitesubmiturl.com Link Popularity Search engines tend to give websites that have more external links from other websites pointing at them a higher search engine ranking. Here is a free tool to track your link popularity, and to check our competition as well. http://sitesubmiturl.com/free-manual-submission.php.

 

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