Tag Archives: Work

SEO Analytics: Work Patiently

February 1, 2010

Data-buffs immensely enjoy the game of SEO analytics. Many tend to immediately adapt new techniques or tricks coming from an expert’s mouth in their SEO strategy. However, at times, such a tendency of over analyzing or becoming too reactionary to that data can enormously hamper one’s optimization strategy. Hence, in order to stay away from the stats-craze, mentioned below are some tips to keep a level of discipline while reviewing your search engine optimization performance and SEO analytics.

Patience is the key: Often after viewing the SEO analytics in real time, one tends to feel terribly restless and doubtful about his/her own SEO decisions. However, in reality, this is no reason to jump into some serious actions. All you need to do is wait and work strategically. Moreover, before committing any serious amendment in your well thought optimization strategy, you must wait until 1,000 unique visitors come to your site. This will let you have a crystal clear understanding about your content, navigation and how they found you.

Timely evaluation of keywords: Draw a comparison between your keywords and the latest most sought-after keywords as this might raise the possibility of addition of some new keywords in your content. Hence, with time keep re-analyzing your featured keywords.

Keep updating your Content: Ensure that your site displays only well-thought, well- written and well- focused content and articles. Blogging on your own site can assure something fresh for your visitors every time. Also, keep posting new articles about your industry, services and products. However, this does not mean that you overdo it. Save and keep published some unique content that is of great value to your audience.

Rely on your popular pages: Do not play much with your most popular content pages that are visited the most for some specific reason.  In fact, make efforts to amplify those pages with things you wish to share with your readers. However, do not change what has been fetching good for you.

Bounce Rate Analysis

•    Takes time to load: Nobody has time to sit and wait, hence lighten up your images, flash and java.
•    Amateurish appearance: Unprofessional, amateurish and too complex design can raise doubts about your credibility.  Enhance your site design and structure appropriately and analyze its appearance in Internet Explorer, Firefox and Safari.
•    Relevant Content: Ensure a perfect presentation of relevant content with right keywords, complying with your target audience.
•    Call to Action – Are your offers productive? Make sure to put offers in simple yet catchy language that ensures direct attention from your visitors. Keep it simple, sober and attractive so that everyone understands and goes for it.

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Great SEO Tips That Work

February 1, 2010

When it comes to Search Engine Optimization also known as SEO almost all website technicians have heard of it and wish that they could do it as well. Well guess what, SEO is possible to do to your website, you just have to keep in mind that SEO isn’t all the website is made up of. You will also have to keep up with the website in general and not focus too much on the SEO where the web page gets outdated.

First you have to focus on the keywords. A keyword is the word that you will be using a lot in the Web page text. In 250 word texts on your web page use the keyword about 5-15%, You may think that there is no such thing as using a keyword in your web page text too many times, but the truth is that you can. Using the keyword in your web page text too many time can create the negative effect from what you are wanting. You may discourage people away from your web page and they may not be able to find it if you use that keyword too many times.

When it comes to great SEO tips that work something else to concentrate on is maybe to find someone who will compose the SEO text for your website for you, you could pay a friend or family member a little bit of extra money to write the SEO text for you, make sure you tell them exactly what you want and what you are looking for and if the first time they mess up, or perhaps even the second time isn’t quit what you want, don’t discourage them away from it because at least you have the base of some type of SEO script to go by. Nothing will be the way you want it unless you do it, so of course there will be a bit of editing to do to an SEO if you have someone else do it.

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Is Organic SEO Work Makes Worth?

February 1, 2010

What is Organic SEO (Search Engine Optimization)?


Organic SEO” refers to the manual type of page optimization vs. automatic submittal and page alteration.” The important thing to note is that when a company first gets listed on Google’s first page, the traffic in the first two months goes up almost exponentially, and conversion rates also improve strongly,”


I would say this is my favorite way of optimizing websites. You bring in traffic by using content that works, linking strategies, and adding value via interactivity and a great user experience, not paid search listings.


Money will definitely be spent in the areas of site redesign and probably in getting content (you may actually have to hire writers to get content) but then again, if you are a web designer who is building your own websites on a low (or nonexistent) budget, organic SEO is definitely the way to go. It may take some time, but you will actually grow in real time experience as you move towards your SEO goals.


Organic SEO (Search Engine Optimization) facts: It has always been recognised that organic search listings or general search listings are the ones most used by search engine browsers to the extent that research shows in excess of 70% of search engine users prefer these listings to the 30% of browsers that utilise sponsored listings or PPC. Most corporate search engine optimisation companies now avoid organic SEO and have moved ever further towards paid search (PPC). Although High Position is an expert in paid inclusion programme set up and management the golden egg has always been the organic listings. Ethical search engine optimisation and compliance technology is the only way to gain these listings..


The main difference between the two methods of marketing is that PPC is aimed entirely at your budget and skill in setting the campaign, however, organic listings are based on the quality and stature of your website in conjunction with the strict search engine guidelines.


Complete the exercise for yourself, go onto www.google.co.uk and search for your main products and services, are you there? If so well done but it may be inadvertently, remember 2006 was started with BMW being thrown out of Googles database for black hat techniques. This highlights the need for High Position to analyse your corporation’s website to make sure you are compliant and maximised!!


The Myth of Overnight Success


There are few things that get to me more than the assumption that a large goal (such as getting to number one for a keyword on Google’s SERPs) can be done overnight. The easiest SEO I have ever done for an unknown site was done over the course of a month, via content refreshing alone. The key word was unique (blue interface), and the competing web sites were half asleep while we worked.


The issue with this myth is that customers actually believe it. They post jobs such as “We want to be number one in the following key words” then list close to a dozen key words, and everything has to be done under a budget of a thousand dollars and in record time. Organic SEO works, is adaptable and ensures high rankings on SERPs over the long time despite changing algorithms, but nobody can guarantee anything in a month.

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Do Free Search Engine Submission Services Still Work?

February 1, 2010

If you have been around the Internet for a number of years, particularly Internet marketing, you have probably seen the rise in the fall of free search engine submission. Quite a few years ago, whenever there were many different search engines and the Internet was relatively new, you can put up a webpage and submit it to the search engines in order to be ranked fairly quickly. There was a period of time, however, whenever this type of activity was frowned upon by the general Internet marketing community. Services that offered free search engine submission seemed to come in and out of style on almost a weekly basis. Since getting the attention of the search engines is very important for almost any Internet business, is a good idea to use these services?

The simple fact of the matter is, nobody really knows if free search engine submission hurts your search engine rankings or not. There is a lot of speculation out there that the search engines will not put much weight in the submissions, particularly if they are coming from a free search engine submission service or perhaps using a software program. There is also some direct word from Google that they do not like some of the automated systems that are used, so many people tend to stay away from them altogether. Still, most of the search engines, including Google, have a dedicated page in order for you to submit your URL. Is this something that you should do or not?

Whenever you first design a webpage, it is always a good idea to make sure that the search engines visit it relatively quickly. After all, it does take a little bit of time for them to index your page and every day that you wait for them to visit is another day that it will not be indexed. One of the easiest ways for you to get recognized by the search engines is to use their free search engine submission form and to send them your main URL. One thing that you may want to stay away from, however, is submitting every single page by using that same form. Just make sure that you submit the main URL and that you have a link to a site map so that they can easily follow it to the other pages.

Many Internet businesses tend to hire out these search engine optimization services to another company rather than submitting their pages themselves. This is an excellent idea, especially if you are very busy with your Internet business. Most of these companies will use the free search engine submission service that is available directly through the search engines themselves. It is always a good idea if you are using a reputable search engine optimization company to allow them to take care of this for you, as search engine optimization is a whole ton more than just filling out the submission form. After all, they are going to do what is best for your company because their business thrives if your business thrives.

Alvin Jay are also known as Savant Consultants, specializing in providing search engine optimization work for businesses. Visit their website for Professional SEO advice.

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